We are back
from an exciting week at CosmoProf in Las Vegas, exhibiting at this enormous
convention for the very first time. CosmoProf
is a huge tradeshow focusing on beauty in the spa, salon and retail world, and
includes hair care, tools, skin and body products and many other products and
services. There were well over 1300 exhibits overall, with about 30 of them in
the exclusive “Discover Green” area, where we were located.
WOW is all I can say about the overwhelming positive response from retailers, press, buyers and fellow exhibitors. We were met with such a wave of excitement over our packaging, our new containers and our booth display that it was quite overwhelming. Ayr Skin Care is a small business now, but after this convention I believe that we are going to be well on our way to becoming known in the green beauty industry.
Our New Silicone Replacement Technology Patent
Our dialogue with those that visited our booth was about educating customers on our new Silicone Replacement Technology, which is patent pending. I created this silicone replacement because I felt that it was going to be one of the driving forces in the beauty industry moving forward. While there are many people who are quite happy using silicones, there are a few reasons why we do not. Some people cannot tolerate silicones on their skin, but they are in a minority. Most people use silicones in everything from makeup remover, hand cream, shampoo, conditioner, sprays, hair masks, treatments etc. They are also present in facial skin primers, sun products, and almost every makeup in your bathroom. More people are actually concerned with the impact that silicones have on the environment. A year or two ago, all the buzz in the industry was on the removal of micro beads in exfoliators and scrubs. The tiny micro beads, which were plastic, were ending up in the ocean and being eaten by fish. As a result, many companies began excluding them from their products, due to a consumer outcry. Silicone is very similar, but it is more difficult to assess. It is not biodegradable, so it too goes out in to the oceans, and is absorbed by fish and plant life, but people forget about it because it is not visible like a micro bead. When you consider all of the products that we use, and all of them going to the sea, you can quickly see why some people are concerned with silicones.
Ayr Skin Care has concerns about this, but at the end of the day our philosophy is this: Why add an ingredient that feels silky and soft, if you could instead add an ingredient that feels the same, but actually FEEDS and nourishes the skin? Our unique patent pending formulation includes plant based materials, and probiotics that feed the skin. The feel makes our products glide on like silk, dry to a matte finish, and foundation can be applied right on top of our day cream, for example, allowing it to function as a primer. It is this type of innovative thinking that is the cornerstone of our formulation process. Whenever we can, we will choose the bet ingredient, whether it be fair trade, organic or just something like this that will do more than just cover up the skin….it will actually help the skin.
Our goal at the booth was to get that cream on as many hands as possible, and the feedback was 100% positive. Many skin care lines that are green feel thin and watery, or have an oily after-feel, but Ayr Skin Care uses this unique combination of plants and probiotics in our Pure Moisture Day Cream, as well as our Restore Night Cream, and a variation in our Awaken Eye Serum. All three are totally different textures and weights, but all three glide on, are quickly absorbed and feel fantastic!
The name: Ayr Skin Care
I wanted to take this opportunity to thank anyone reading who came by the booth, and to tell you from my heart how much the response and conversations meant to me. When I began this journey, I knew that we had a “cult following” of locals that loved our product, but I was unsure exactly how to play with the beauty world in general. It has been a learning curve, but we finally feel like we are being seen and heard. I told many people that I spoke with that my Mom was from Ayr, Scotland, which is why the company was called Ayr Skin Care. My mother took such good care of me, when there were not “perfume free” detergents, and had to really deal with my sensitive skin before the market was prepared to deal with it. She passed away from cancer 8 years ago, and would have been so proud of all that we have accomplished in the last two years, as well as pleased by the homage to her and her home town.
Ayr Skin Care is a labor of love. From the research that I do to try to source the best natural ingredients and the work that happens long before the products are created, to the message that we try to tell each of our customers. We are all unique, and we all make a difference in the world. If I could tell each person one thing, it would be to be gentle with yourself. See that you have something uniquely beautiful to offer to the world, and take time to take care of yourself. My goal is always to express who I am, and to create products that I feel will help people with their skin. Our tag line is “Healthy skin, Beautiful you” for a reason. It is our way of reminding ourselves to take care of our skin and to shine beauty from within by being our authentic selves. My other goal is to continue to write this blog every week with the intention that it be filled with ingredient and health spotlights that will give you the chance to really start to understand how to read the labels of your beauty products, and to wade through the unfortunate lies that permeate the beauty world. I hope that if nothing else, we come across as a small island of honesty and can help you on your way to feeling good about your purchases and what you use on your skin. If you ever have a subject you would love covered in the blog, I welcome all suggestions, just email us at email@example.com and let us know!
CosmoProf was a wonderful experience, and we look forward to this launching us forward so that more people learn about this unique skin care company. From my heart, I am deeply grateful for the conversations, the feedback, and the positive energy that we experienced at the convention. I am indeed blessed. Enjoy your summer and bye for now!
If you have any questions or comments, we would be happy to answer you personally! Please contact us at firstname.lastname@example.org.