On Becoming Your #1 Cruelty Free Skin Care Brand
Vegan skin care routines rejoice! We’re thrilled to officially announce that Ayr Skin Care is 100% Vegan as of the end of November, 2018. The reformulating of our entire line was a difficult and time-consuming task, but it was a labor of love. Read on to learn why we decided to go entirely vegan, and about the new changes to the line.
From the very beginning, our mission has been to provide you the highest quality natural skin care without compromise. What that means to us is that we will search and pay more for ingredients that are better for our skin, better for our bodies, better for our souls, and better for the planet.
When we seek out the highest quality natural and organic ingredients, and use the active ingredients at their maximum level, we are making the best skin care that we can. This is great for our skin and our bodies. When we search for GMO-free ingredients and formulate without ingredients like gluten, soy, dairy, and parabens that can cause skin irritations, it is also in keeping with this goal.
What does it mean to formulate for the soul?
Ayr Skin Care is concerned about animals as well as humans, which is why being a cruelty free skin care brand is one of our core values. We all have pets, love animals and do what we can to support animal welfare. We source our palm oil to make sure that it does not endanger animal habitat, and only source cruelty free ingredients. When we choose to only use cruelty free vendors and ingredients, it makes us feel better. Yet, we felt we needed to take it a step further.
Formulating for the soul means choosing to use ingredients that we feel will not harm the animals and people of our planet. For humans, we buy fair trade whenever possible. For animals, it was a clean break from any ingredient derived from animals.
Going 100% Vegan
This year we made the commitment to reformulate our entire line of products to be 100% vegan. This was partially done already. We were already free from animal products for the most part, and we were already egg and dairy free, but there was still more we could do for our goals. Anything that might harm the animal during harvesting was also eliminated.
We had to reevaluate all of our product formulas from the ground up. Here’s what we have eliminated and what we have replaced them with for your vegan skin care routine. It’s a short but powerful list!
|Original Ingredient||Vegan Replacement|
|Beeswax||Plant-Based Candelilla Wax|
|Silk Protein/Amino Acids||Jojoba Protein|
|Lanolin/lano sterol esters||Jojoba & other vegetable oils|
|Cholesterol||Plant-Based Ceramides & Olive Squalane|
|Honey||Beet Sugars & Saccharides|
Going the Whole Way
When we formulated the new line to be vegan, we had the opportunity to look at each of of our providers again, and to see what their brand stood for. We only align with those providers whose core values align with our mission. We had the opportunity to also look at new preservative systems that were on the market, and we had a chance to find more powerful probiotics, peptides, and other actives. The result is a cleaner, greener and all around more soul-nurturing line!
We are very excited to share this news with you! Please don’t hesitate to reach out with any questions about your vegan skin care routine with Ayr.
If you have any questions or comments, we would be happy to answer you personally! Please contact us at firstname.lastname@example.org.